Bookkeeping for ecommerce sellers.
FigureWise unscrambles ecommerce books: marketplace payouts reconciled back to gross sales, fees, refunds, and reserves; inventory and COGS matched to what actually sold; and sales tax obligations tracked across states.
The numbers to watch.
| # | Metric | |
|---|---|---|
| 01 | Contribution margin per order (or per channel)Revenue minus product cost, fees, shipping, and returns is what each sale actually contributes. It is the number that decides whether scaling ad spend builds a business or a bonfire. | Revenue minus product cost, fees, shipping, and returns is what each sale actually contributes. It is the number that decides whether scaling ad spend builds a business or a bonfire. |
| 02 | True gross margin after all platform feesMarketplace fees are a cost of revenue, not overhead. Margin computed after them shows what each channel really earns and makes channel comparisons honest. | Marketplace fees are a cost of revenue, not overhead. Margin computed after them shows what each channel really earns and makes channel comparisons honest. |
| 03 | Inventory turnoverCash tied up in slow stock cannot fund the next purchase order. Turns by SKU family show where to reorder deep and where to stop buying. | Cash tied up in slow stock cannot fund the next purchase order. Turns by SKU family show where to reorder deep and where to stop buying. |
| 04 | Refund and return rateReturns reverse revenue but not most of its costs. A rising return rate is both a margin leak and an early product-quality signal worth catching monthly. | Returns reverse revenue but not most of its costs. A rising return rate is both a margin leak and an early product-quality signal worth catching monthly. |
Where ecommerce sellers books go wrong.
01
Payouts are not revenue
Amazon, Shopify, and other platforms deposit lump sums netting out commissions, ad spend, refunds, chargebacks, and rolling reserves. Booking deposits as revenue understates both your sales and your costs, and makes margin analysis impossible.
02
Sales tax nexus multiplying across states
Economic nexus rules mean enough sales into a state can create filing obligations there, while marketplaces often collect on your behalf and your own website sales remain your problem. Tracking who owes what where is genuinely complicated.
03
COGS timing and inventory spread across warehouses
Inventory sits with 3PLs, FBA warehouses, and maybe your garage, purchased months before it sells. Expensing purchases when paid instead of when sold makes profitable months look bad and bad months look fine.
04
Margin eaten invisibly by fees, shipping, and returns
Per-order economics die by a thousand cuts: pick-and-pack fees, storage, shipping, return processing, and payment fees. Unless these are broken out, you can grow revenue while contribution margin quietly goes negative.
What we put in place.
- Every payout reconciled to gross sales, fees, refunds, and reserves, so revenue and platform costs are both stated correctly.
- Inventory and COGS matched to units sold, giving you real monthly margins instead of purchase-timing noise.
- Sales tax exposure tracked by state, distinguishing marketplace-collected tax from what you owe directly, coordinated with your filing tools or provider.
- Channel-level P&L so Amazon, your own site, and wholesale each show their own economics.
- AI handles order-level volume and flags fee anomalies and refund spikes; a human bookkeeper reviews before your close.
Ecommerce Sellers, answered.
Better decisions start here.
A free, no-commitment review of your ecommerce sellers books.